This is based on a speech I’ve seen Brian and Darren Hefty give multiple times at their farming and agronomy seminars. I’ve updated it for inflation, the original figures were $10/hour and $100/hour.
The Hefty brothers said their father would tell them to find the “$100/hour” jobs and focus on those. That most farmers would rather paint a fence themselves than pay someone else $10/hour to paint the fence. But that only saves at most $10 per hour.
It does not account for the opportunity cost, which might be much higher. So, the question becomes: can the farmer find something to do with that fence-painting time which would be worth more than $10/hour.
Can the farmer identify jobs which will make or save the farm $100/hour? If so, then someone else can be paid to do the $10/hour jobs. But likely no one else can do the $100/hours jobs.
A Good Idea Used as a Sales Pitch Is Still a Good Idea
Brian and Darren Hefty were using this speech as a sales pitch for their soil and tissue testing services. The logic is still valid. Their next part of the speech, to a room of farmers, would be to ask the audience members to consider how much they expected to spend on fertilizer over the next ten years? And if they could save even 10% of that number, how much would that be? If it took 20-30 hours of time to save that 10%, how many dollars per hour would that savings come out to be. Put that way, the figure was well over $100 per hour (this was over 10 years ago).
They went through this sales pitch because most farmers do not enjoy paperwork. Most farmers dislike paperwork. If someone enjoyed paperwork they’d get a simpler office job than the risk, complexities, and physical labor of running a farm.
So, to ask a farmer to spend the time to take multiple soil and tissue samples, keep a record of where the samples were taken from and when, and maybe what stage of the plant’s growth, to send it off to a lab for testing, then to take the results and spend another few days matching up the results to individual fields and figuring out where the soil needed to be amended and where it didn’t need to be amended, is a big request. But, is there even a chance that 10% of the current fertilizer program isn’t needed for the next five to ten years? If that answer is yes, then the savings could easily be in tens or even hundreds of thousands of dollars.
How This Relates to Using Technology
This seems unrelated to the question of how to make a person’s technology work for them, instead of the person working for their technology.
Yet, it has everything to do with that question. If the approach to technology, whether it’s a spreadsheet program, voice recorder, or anything else, is to fight with it every step of the way, that’s a lot of lost opportunity. If the person instead steps back and asks “what is the $150/hour job I am missing?” it’s likely they’ll realize there is an easier solution. Maybe the entire tool doesn’t have to be mastered, only one function. Perhaps there’s a much simpler tool which can be used. Or maybe it is the exact right tool for the exact right purpose, so it will be worth the time to spend two to three days learning the tool extensively.