Identify the Problem Part 1

This is a part I because I have some more reading to do.

In the last three days, I’ve seen three different articles and posts about the importance of identifying problems. One post was on an email list I’m on, the two articles are in the Harvard Business Review.

I’ll write more about the Harvard Business Review articles in my next post. The figure that really surprised me was a survey of over 100 C-suite business executives where 85% say their companies struggle with problem diagnosis.

The email list post was about copywriting, and it wasn’t a survey of how many people think other people can’t identify problems. It was a statement that an important part of sales and marketing is identifying what customer problem your product solves.