I listened to episode 699 of Pat Flynn’s Smart Passive Income podcast. He interviewed Matt Giovanisci. They talked about online businesses. At one point, Giovanisci said what he’d learned was “Content Is King and Email Is God”.
I wrote last week about going through bunches and bunches of old emails.
The one which were the most meaningful to me, in some cases several years after they were sent, were the text-only emails.
Email which sent images or video now had broken links. In many cases, the broken link was the entire content of the email. Those emails might have meant something in the moment (maybe). But now that the links no longer work, they were not much use.
I kept many of the text only emails. The emails I kept had context, are self-contained, and don’t depend on any server besides the email server. Email was king.
It gave me a lot to think about. It also gave me a lot to think about when it comes to any lists I might subscribe to.