Tag: Magic

Technician Tuesday: It’s not magic, part II.

Yesterday I wrote about users who expect technology to be magic — and then find out it’s not. (That post was written and posted December 19, 2022.)

Later yesterday I was catching up on some old episodes of Pat Flynn’s Smart Passive Income podcast. Episode 604 is titled “SPI 604 – I Really Wanted to Believe This” and it’s dated August 19, 2022. It’s about almost exactly the same thing: technology is not magic.

Flynn uses a good analogy of an amateur photographer who buys a new camera lens and hopes that will make all of his pictures better. At best the lens only showcases the photographer’s skill at timing and framing and composing. At worst it becomes a distraction and another thing to clutter up the photographer’s bag.

Flynn calls this “squirrel syndrome.” I’ve also seen it referred to as “shiny object syndrome.” By either name or any other name, the hope is the same: I get this and everything becomes easier or better. Flynn even uses the word “magic” to describe this hoped-for effect.

But technology doesn’t work that way. It’s not magic. It’s only a tool.

It was nice to hear someone else say that. And a bit of synchronicity to hear that old podcast episode cover the exact same thing I had just written about.

On one side note, that was a good podcast episode. Flynn suggests that everyone do an audit of the tools they currently own and be really honest about how many they actually use, how many they actually need, and how much money they are paying for tools which are subscription-based.

On a second side note, I originally planned to write about product standards today. That’s a post I still intend to write.

Monday Mindset: Technology which is supposed to be magic, isn’t.

I regularly talk to people who are frustrated the piece of technology they bought isn’t doing what they wanted.

I ask what they wanted. What they wanted is not what they bought because they wanted something which can’t be bought. They wanted to create something beautiful, they wanted to impress someone else, they wanted to make something people would pay money to buy, they wanted to make something which would have all the family names and family tree on it and “would bring the whole family together.” (Yes, those are all true stories and that quote is an actual quote from a conversation I had.)

The technology they bought was expected to do this, because — and that’s where the reasoning starts to get shaky.

Usually, if I ask long enough what the reasoning was I’ll find an assumption that the technology they bought should be able to do this because technology can do anything. Technology is magic.

But it really isn’t magic. Whether software, hardware, digital, electronic, old, or new, it’s a tool. It can help the user achieve a goal. The user still has to choose the goal. And that gets back to what is the goal and why is that the goal?